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| Consistency is the Key |
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If you're running a newsletter or frequent email publication, make sure
you keep the look and feel consistent from issue to issue. By keeping
the look and feel consistent, you help to maintain and strengthen your
brand and your image to your subscribers, which again will make it
easier to close sales when you need to. Create a template for your newsletter and whenever you need to create a new issue, use that template as the basis for each issue. |